Managing complex service portfolios

Managing complex service portfolios

Autor_innen: Stephan Klingner, Martin Böttcher, Michael Becker, Arndt Döhler

XXI. International RESER Conference

Due to ongoing and far-reaching changes in the service sector, service companies are faced with various challenges. The increasing demand for individualisation as well as a growing competition necessitates flexible, effective as well as efficient methods for developing and managing complex service portfolios. This paper presents findings and possible solutions gained in a business case conducted with a full-service e-commerce provider.

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